Lenco Mobile Inc. (LNCM:PK) today closed its previously announced acquisition of Jetcast, Inc., a leading provider of monetization solutions for Internet radio and television broadcasters.
Jetcast will be operated as a wholly owned subsidiary of Lenco. The acquisition expands Lenco's advertising outlets which currently includes mobile phone advertising conducted through its Lenco International Ltd. subsidiary and traditional Internet advertising conducted though its AdMax Media Inc. subsidiary.
Reflecting on the transaction, Michael Levinsohn, chief executive officer of Lenco, stated, "We have set out to develop an advertising company that provides brand owners with global access to new media channels and compelling technology. Jetcast expands that reach from mobile phones and traditional online advertising to Internet radio and television. We have watched John Williams and his team for some time and have been impressed with their product development and their rapid reach into the marketplace."
Keywords: Advertising, Lenco Mobile Inc.
This article was prepared by Marketing Weekly News editors from staff and other reports. Copyright 2010, Marketing Weekly News via VerticalNews.com.
No comments:
Post a Comment